Cherry picking projects since 2000. I work with brands that are ready to look at the hard stuff — the positioning gap, the conversion leak, the market entry nobody wants to talk about — and build something real from there.
Before e-commerce: six years teaching and researching organizational behavior at Istanbul University and Bilgi. It's why I care as much about who's in the room as what's on the slide.
Istanbul University — BA Business Administration (1988–92), MA Organizational Behavior Studies (1992–94), PhD, ABD, Organizational Behavior (1994–96) · UC Berkeley Extension — Computer and Information Sciences (2002–03)
The elephant in the room isn't a problem. It's where the opportunity lives.
The Elephant Eye
Seeing what others miss — vision and clarity before strategy.
Shoulder to Shoulder
Earned trust through real partnership, not vendor transactions.
Ship It
Execution that actually delivers — strategy without shipping is just talking.
Before & After
Transformation with proof — measurable results, not promises.