We start with honesty.
Since 2000, Derman LLC has been cherry picking projects — not because we're exclusive, but because the best work happens when the fit is right. When both sides are willing to look at the hard stuff and build from there.
We call it The Elephant Eye: the willingness to see what others miss, name it plainly, and turn it into strategy that ships.
Seraph.com
Consultant on Seraph's Turkey program — US market entry for Turkish manufacturers: market and tariff analysis, partner development, executive briefings.

MirthPlus.com
Curated CBD and wellness products. Brand development, conversion optimization, trust-building content.

SailPin.com
Coastal sailing gear born at Mission Bay Yacht Club — embroidered hats, personalized boat-name gear, and coastal apparel.
Growth & transformation strategy. Market entry. AI integration. Commercial growth. Brand & positioning. Platform builds. Advisory. — All delivered shoulder to shoulder, not from behind a slide deck.
“It was such a pleasure and experience working with him.”
The reaction we aim for, every time